Italian decorative lighting company Studio Italia Design and DIESEL, the international lifestyle brand, have announced the signing of an exclusive global licensing agreement for the development of the Diesel Living lighting line.
The five-year licensing agreement will see the worldwide production and marketing of a variety of lighting products, which will be distributed in selected lighting and furniture stores worldwide. The Diesel Living lighting bestsellers, alongside new products, will be a major focal point at the next Salone Del Mobile in April 2020.
The Diesel Living lighting line with Studio Italia Design follows the success of other highly acclaimed DIESEL collaborations, such as the one with Moroso (furniture), Scavolini (kitchens and bathrooms), Seletti (home accessories), Berti (wooden flooring), Iris Ceramica (ceramic floor and wall coverings) and Mirabello Carrara (home textiles). The newly added lighting collection will allow customers to complete their interiors with a wider range of DIESEL products for every part of the house and living space.
“This collaboration with one of the world’s most renowned lifestyle brands rewards Studio Italia Design’s continued commitment to championing design excellence and creativity. We are delighted to be working with DIESEL and look forward to seeing this collection come to fruition.”